AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Latin America Q3 2021
Discover the performance trends of the top five film and television applications in Latin America during Q3 2021, including HBO Max, Netflix, Disney+, Pluto TV, and Amazon Prime Video.
In the third quarter of 2021, the film and television app market in Latin America saw significant activity, with notable trends in downloads, revenue, and active users. Here's a closer look at the performance of the top five applications in this category, based on data from Sensor Tower.
HBO Max: Stream TV & Movies
HBO Max experienced a substantial spike in weekly downloads at the beginning of the quarter, reaching over 3.1M. However, this number saw a gradual decline, settling around 843K by the end of September. Weekly revenue also showed fluctuations, peaking at approximately $676K in early July and stabilizing around $340K towards the end of the quarter. Active users grew steadily, starting at 3.1M and peaking at 5.6M in late July, before fluctuating and ending the quarter at 5.6M.
Netflix
Netflix maintained relatively stable weekly revenue throughout the quarter, hovering around the $150K mark. Downloads were consistent, with a notable peak in late September at 1.6M. Active users saw a slight decline early in the quarter but rebounded, reaching 74.6M by the end of September.
Disney+
Disney+ had a robust revenue performance, starting the quarter at $908K and peaking at $1.03M in early July. Downloads showed a downward trend, starting from 1.5M and declining to 531K by the end of the quarter. Active users saw fluctuations, peaking at 14.4M in early July and ending the quarter at 9.3M.
Pluto TV: Watch & Stream Live
Pluto TV's weekly downloads remained fairly stable, ranging from approximately 556K to 776K. Active users showed a slight decline, starting at 3.0M and fluctuating slightly before ending at 2.9M. Revenue data for Pluto TV was not available.
Amazon Prime Video
Amazon Prime Video's weekly revenue remained relatively stable, around $73K to $98K. Downloads saw a gradual increase, starting at 643K and ending at 709K by the end of September. Active users showed a slight decline from 7.0M to 6.3M throughout the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.
